Branding · Positioning · Customer journeys · Websites
The Trust Gap
Instagram attention → bookings
Creator · Experimenter · Marketer · Developer
Pariplexity.
Ideas, experiments and problems worth solving.
The problem-solving practice
Helping founder-led businesses, creators and experts find the real problem before solving the wrong one.
Ways to work together.
01020304
Business Design Studio
Solve the challenge behind the brief.
Brand collaborations
Create something thoughtful together.
Speaking
Ideas for stages, panels and conversations.
Something else
Propose the unexpected.
Have something in mind?
Talk to meBusiness Design Studio
Across the business,not just the brief.
- Branding
- Positioning
- Customer journeys
- Websites
- UI/UX
- AI Automations
Selected work
Problems solved.
AI Automations
The Manual Machine
Repetitive yet personalised outreach → 20+ hours recovered every week
Branding · AI Automations
The Catalogue Bottleneck
Manual product imagery → premium assets in hours
Independent explorations
Things I made to find out.
01
See all experiments Build & publish a website without writing code.
Go from an idea to a real live link using ChatGPT, GitHub and Vercel.
02Turn your photo into an animated illustration.
Turn one photograph into a self-drawing SVG portrait you can recolour, resize and use almost anywhere.
03Catchup.
Build or install a personal app that remembers who you’ve been meaning to call.
04Put your ideas on trial with The AI Jury.
Five AI jurors challenge your assumptions and deliver a verdict with one concrete next move.
About Parisha
I don't fit intoone neat label.
I'm Parisha—a marketer turned developer turned creator turned founder, with several detours along the way.
I've spent more than a decade moving between strategy, marketing, content, technology, brands and businesses. The common thread is that I like finding the real question, learning whatever is required, and making something useful out of the mess.
These days, I'm experimenting with AI, building small tools and systems, creating content about work and life, and documenting what happens when I refuse to pick just one lane.
What shaped this perspective
- Built inside
- Amazon · CRED · Unacademy · KYC360 · Vumonic Datalabs
- Worked with brands including
- Apple · Google · Samsung · Nokia · Mastercard · ITC · Flipkart · Bose · Pepperfry · HealthKart · Times Prime · FreshToHome · Ola · Teabox · Phool
Come say hello
What brings you here?
Choose the closest fit. It doesn't need to be perfectly formed yet.
Or find me elsewhere.